MINNEAPOLIS, June 19, 2006 — Direct Response Technologies, a leading provider of affiliate technology and e-marketing solutions and business unit of Digital River, Inc. (NASDAQ: DRIV), today introduced the DirectTrack Bid Management service. The new Web-based service, which is designed to help affiliates increase their paid search sales, offers integrated online tools that manage bids for paid search campaigns and track ROI. The service integrates Direct Response Technologies’ DirectTrack affiliate management platform with its KeywordMax paid search bid management tool. This is the first service offering in the affiliate market to combine an affiliate platform with a paid search tool.

“The marriage between DirectTrack and KeywordMax will empower affiliates to make better and smarter market offers on paid search engines,” said Jason Wolfe, Direct Response’s president. “We are excited to see the results from integrating what we believe are some of the most powerful marketing mechanisms used on the Internet – affiliate marketing and paid search.”

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1. Eric Says:
   November 4th, 2007 at 5:19 am

   This is exactly what I expected to find out after reading the title PPC Bid Management System Integrated into oneNetwork!. Thanks for informative article

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