As I interface with both the affiliate and merchant/product, I am constantly looking for ways to define and reach an audience. I saw this CNET article recently, and realized that there is a newly emerging and rapidly growing audience that any affiliate can take advantage of: Vista Owners. oneNetworkDirect has the top software product names in the business, and the majority of these merchants have recently released products that are Vista-enabled.
Affiliates now have a new market of 40 million people (and growing) that are just waiting to install software onto their new Vista machines. Affiliates can be the ones to help bring this to them! I was lucky enough to work with the Microsoft Digital Locker project a few months back prior to coming to oneNetworkDirect. Digital River is a premiere content provider for the Digital Locker and Windowsmarketplace.com site. Consumers can shop on the Microsoft site to find software that works with their newly purchased Vista OS. I think that affiliates could take this concept a step further and provide more personalized information, reviews, and product usability information to create a repository for all things Vista compatible. This is still so new and growing at a fast pace, so there is much potential in this area.

If you are interested in obtaining a list of Vista-enabled products within oneNetworkDirect get in touch with your Affiliate Manager or email me: We’d be happy to provide you with the customized links to get oneNetworkDirect Vista-enabled products launched quickly.

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Denise Purtzer
Affiliate Development Manager
oneNetworkDirect