Are you a publisher or writer for a review site? If so, you’re in good company; review sites are some of our top affiliates at oneNetworkDirect. The purpose of this post is to provide some helpful tips for implementing a successful affiliate marketing campaign on your site.

Where should I place oND links/creative?

1. Original content is extremely valuable, focus on text links within your content.
2. Hyperlink instances of the product or brand name throughout.
3. For banners and other creative, you may want to surround relevant content with offers for trials, discounts or bundles – even for complementary products.

What if I have a ratings chart?

1. Try showing a box shot and make it clickable with your affiliate link
2. Offer “learn more” and/or “buy now” buttons, embedded with your affiliate link.
3. If your chart links to more detailed review pages, be sure to incorporate your text links there as well.

What if I have multiple review categories?

1. If you have this down for one category, why not try others?
2. oneNetworkDirect has almost every category of software available for you to promote, as well as an increasing number of consumer electronics and gaming merchants.
3. Links between categories and pages on your own site are good, but where your traffic converts try to reduce “leakage.” You can do this by limiting the number of outgoing links on any given page. Think of it as letting your traffic flow through a funnel.

Megan Egan
Affiliate Development Coordinator