Archive for the 'Affiliate Marketing' Category

Norton Internet Security™ 2008, Norton AntiVirus™ 2008, and Norton SystemWorks™ 2008 were recently launched and are now available in oneNetworkDirect. If you are not active in the Symantec Program now is the best time to get in on the buzz! Simply log in to your account at http://www.onenetworkdirect.com, select the Symantec campaign, if you haven’t already, apply to join the program. If you are approved or when you are approved you will be able to browse the creative options, choose the banners or text links that work best for your site or program, take the supplied code and add it to your site.

Norton Internet Security™ 2008 -Stay protected from the latest online threats

Winner of PC Magazine’s September 2007 Editor’s choice award, Norton Internet security suite is loaded with innovative features that offer top notch protection.
Key Features: Norton’s newest Internet security suite adds full-scale password and identity management. Along with the incorporation of “BrowersDefender” technology which offers even stronger defense against Web-based attacks.

Click here for more information on features and product specifications.

Norton AntiVirus™ 2008 -Blocks spyware and viruses with advanced protection.

Offering improved performance and faster scans, Norton AntiVirus combines expert support and years of experience to give you a program that’s easy use.
Key Features: With NAV 2008, start, scan, and run faster. Improved performance delivers an enhanced online experience. Protecting you all of the time, smart technology runs quietly in the background to let you work and play without disruption.

Click here for more information on features and product specifications.

Norton SystemWorks™ Basic Edition 2008 -Enhance your computer’s performance

Norton SystemWorks™ Basic Edition solves PC problems and keeps your customers’ computers in peak condition.
Key Features: Norton Utilities™, One-Button Checkup, System Optimizer, Process Viewer, and CheckIt Diagnostics

Click here for more information on features and product specifications

Norton SystemWorks™ Standard Edition 2008 -Defend and enhance the performance of your computer.

Norton SystemWorks™ Standard Edition protects against spyware and viruses and solves PC problems.
Key Features: Norton AntiVirus™, Norton™ Save & Restore, Norton Utilities™, One-Button Checkup, System Optimizer, and Performance Testing.

Click here for more information on features and product specifications

Norton SystemWorks™ Premier Edition 2008 - Powerful protection and performance enhancement.

Norton SystemWorks™ Premier Edition protects, backs up, and maintains your customers’ PCs and their important files.
Key Features: Norton AntiVirus™, Norton Utilities™, One-Button Checkup, System Optimizer

Click here for more information on features and product specifications

Symantec expands its reach.

Symantec, a global leader in infrastructure software, is always striving for worldwide accessibility. Because of that focus Symantec has developed operations in 40 countries and now has localized stores in the following countries:

The Americas: Canada, United States, America Latina, Argentina, Brazil, Colombia, Venezuela, Mexico, Caribbean/West Indies, Puerto Rico and Chile.
Europe: Euro Store, België/Belgique, Ceská Republika, Denmark, Deutschland, España, France, Ireland, Italia, Luxembourg, and Magyarország, Nederland, Norge, Polska, Portugal, Russia, Schweiz/Suisse, Suomi/Finland, Sverige, Türkiye, and United Kingdom
Middle East: Middle East, and South Africa
Asia Pacific: Honk Kong, Singapore, Malaysia, Thailand, Indonesia, Philippines, India, Australia, and New Zealand.

Symantec is dedicated to producing world class products and helping our affiliates succeed. We are constantly improving our products and we are going to apply that same vigor to our affiliate program.

If you have any questions about Symantec and our products Norton Internet Security 2008 and Norton AntiVirus 2008, please contact the Symantec Affiliate Program Management Team at symantecaffiliate@digitalriver.com. We look forward to working with you to build a successful program!

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BitDefender has joined the oneNetworkDirect affiliate network and to celebrate is offering an introductory 30% commission* on every sale.

BitDefender^™ provides security solutions to satisfy the protection requirements of today’s computing environment, delivering effective threat management to over 41 million home and corporate users. BitDefender^™ features antivirus, firewall, antispyware, antispam and parental control for corporate and home users.

Join the team! Sign up today and start earning a 30% commission* on sales with BitDefender Software! As a BitDefender affiliate you can earn commissions on sales and provide your customers with BitDefender data management and security software solutions, including:

BitDefender Total Security 2008
The Ultimate Proactive Protection for Your PCs

BitDefender Total Security 2008 provides the ultimate proactive protection for PCs. It combines state of the art protection against viruses, spyware, hackers, spam and other Internet security threats. Moreover, its system maintenance and PC backup tools keep your PC running fast and protected from data loss.

BitDefender Internet Security 2008
Comprehensive proactive protection from Internet security threats

BitDefender Internet Security 2008 provides all the security your Internet-connected family or small business needs. It provides comprehensive proactive protection from viruses, hackers, spyware, spam and phishing emails, and it also protects children from inappropriate websites.

BitDefender Antivirus 2008
Advanced Proactive Protection from Viruses, Spyware, and More…

BitDefender Antivirus 2008 provides your PCs with state of the art proactive protection against viruses, spyware, phishing attacks, rootkits, and more…

BitDefender Mobile Security v2
Antivirus for Smartphones and PDAs.

BitDefender Mobile Security provides permanent antivirus protection for mobile devices running Symbian^™ or Microsoft^® Windows Mobile^™. Relying on the valuable BitDefender experience in fighting computer threats, BitDefender Mobile Security is a light, easy to use instrument that will keep your mobile device on the move.

Click here to sign into your oneNetworkDirect account, apply to join the BitDefender affiliate program before you start promoting BitDefender through oneNetworkDirect banners and text links.

If you are NOT yet registered as an affiliate in oneNetworkDirect, click here to join oneNetworkDirect.

If you have any questions about BitDefender, our products, or our affiliate program, please contact us at bitdefenderaffiliate@digitalriver.com.

* Introductory commission rate. After the two month introductory offer expires, the standard BitDefender commission rate will be 20% - the more you sell, the more you earn.

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As part of continuing the build up to Affiliate Summit UK I was delighted to be able to speak to Todd Crawford from One Network Direct which is a global affiliate network with a real expertise in software and digital products. Todd is going to be moderating the super affiliate panel at Affiliate Summit so it was good to get a sneak preview of some of the issues that might be on the agenda. One Network Direct are exhibiting at Affiliate Summit and will be pleased to speak to any affiliates interested in working with them.

Some of the topics covered include

• Background on Digital River and One Network Direct
• Changing trends in purchasing software
• Super Affiliate Panel with Keith Budden, Sri Sharma & Richard Yendall
• Advice for affiliates promoting software products
• Google’s CPA Network - Todd’s post on Revenews

Go to podcast: http://www.affiliateblog.co.uk/todd-crawford-interview-one-network-direct.html

Web Reference: Fraser’s Affiliate Marketing Blog - Podcast 26
http://www.affiliateblog.co.uk/todd-crawford-interview-one-network-direct.html

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Digital River oneNetworkDirect™ will exhibit at Online-Marketing-Düsseldorf 2007.

Come and meet our EMEA Affiliate Team at the Affiliate Meeting Point located in hall 10, location A20.

For a personal appointment please contact us at AffiliatesEurope@onenetworkdirect.com. The event is being held Sept. 25-26, 2007, at the Düsseldorf Exhibition Centre in Düsseldorf, Germany. The visit of the trade fair, as well as congress, workshops and arena is free of charge. Please register here.

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Interview Sharon Housley, FeedForAll/RecordForAll

Hello. I am Denise Purtzer and I am one of the affiliate managers here at oneNetworkDirect. I specialize in the verticals of Content and Review sites, and work with affiliates who focus on these areas. My goal is to provide you with the tools and ideas needed to expand or launch this type of site. I work closely with key partners to pair products from oneNetworkDirect. In my past 5+ years of working in the affiliate marketing world, I’ve had a great opportunity to work and learn from Sharon Housley who manages marketing for FeedForAll -software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording software. I asked Sharon some questions about RSS and the ways affiliates can utilize this great tool. Here is what I found out:

DP: What is RSS? Can you give us an overview?

SH: RSS is a way to syndicate content on the Internet. Sounds simple enough right? Well, RSS is actually much more than that. RSS is controlled by the subscribers. Subscribers choose which feeds they wish to subscribe to, and at any point has the ability to unsubscribe if the content is not up to their standards. RSS is often compared to email, as a communication medium, but the difference between the two mediums is really control. While email is still better suited for a personal two way dialogue, RSS is better suited to receiving updates of any sort. Here is how it works: Users can subscribe to an RSS feed of their choosing, add it to their feed reader, and when that feed is updated they automatically receive the new information in their reader. If the subscriber feels the content is not what they desire, they can simply unsubscribe and will no longer receive feed updates on that feed in their RSS reader.

DP: With that being said, what are the ways affiliates can use RSS on their sites?

SH: There are literally thousands of uses for RSS feeds, and while some of the uses are industry specific, others have more generic businesses uses. RSS can be used for weather alerts, lunch specials and sales coupons. There is little that RSS cannot be used for.

DP: What is needed to implement RSS?

SH: You will need an RSS Reader to subscribe to RSS feeds and a way to create an RSS feed-this can be done by hand or by using software.

DP: You have been involved in RSS for quite some time, as a developer as well as an affiliate. Could you give us a history of RSS as used in your business?

We initially began using RSS as a way to syndicate newsletters. We were finding a number of subscribers were not getting newsletter updates due to email filtering solutions that were implemented. Rather than forcing our customers to repeatedly visit the website to check to see if they had missed a newsletter, we decided to give RSS a try. We implemented RSS feeds, and customers subscribed to the feeds, and instantly knew when the newsletter was available. We provided content summaries in the RSS feed and if customers were interested in the content they clicked through to the full articles. We found that other sites with related content began syndicating our RSS feeds and displaying our content summaries. Our customer base grew as our reach expanded through the related websites.

Realizing how our web traffic surged with the implementation of RSS, we looked at how we could port our RSS feeds and newsletter success to other areas of our business. One of the areas we looked at was affiliate programs. We had two issues with our affiliate programs. One issue we struggled with was generating related web content to accompany affiliate listings. The second problem we encountered was managing the affiliate listings.

RSS was an easy fit for the first issue, for we were able to locate related topical feeds and display the feeds using a PHP script on an HTML web page. We were also able to create RSS feeds of our own, which generated traffic to our affiliate listings.

Managing affiliate listings using RSS feeds was a little bit trickier because a number of the affiliate tracking companies did not provide feeds. In some cases we created our own feeds with affiliate product listings, and in other cases we used a tool called SQL2RSS that converted database listings to RSS feeds, embedding our affiliate IDs in the link field. We then displayed the affiliate feeds using RSS2HTML.

DP: In one of your articles you talk about how blogs will eventually fade as an effective tool, and RSS will become a new marketing tool. What specific ways can affiliates use RSS to market products and monetize their efforts?

SH: Consumers love RSS because they are able to select the information they choose to receive. Once they subscribe, you have a captive audience. You only need to provide content worthy of their attention and they will stay interested in your products or services.

RSS has the added benefit of syndication, which means if your RSS feed is syndicated, you could further expand your audience. RSS feeds can be used to

1. Establish your brand
2. Communicate special offers, sales, and limited time offers including quantity discounts, and two for one deals.
3. Provide educational consumer information. For example: If you provide relevant timely content on child safety and occasionally mention a product that will help protect children.
4. Questions and answers.
5. Product reviews.
6. How to articles.
7. Product demos.
8. Interviews with software companies and manufacturers.
9. New release announcements

DP: You mention in your article that RSS can help build customer loyalty. How can a bond be created through RSS to build a relationship with a customer? What type of tracking can be used in conjunction with RSS to measure efforts to justify its use?

SH: Customers choose to receive RSS, if they are unhappy they can simply unsubscribe at any point. RSS feeds can be branded with a company or product logo, reinforcing your brand each time the feed is read. Every time you communicate with a customer or potential customer you are building on your relationship. If the customer enjoys the content communicated, they are going to have a positive impression of your brand.

Tracking is difficult and not always accurate, but you can use your web logs to track feed access. To make feed tracking more accurate, publishers will include a uniquely named 1 pixel by 1 pixel transparent graphic in each item post. Through the displaying of this graphic they are able to determine the number of times the post is read. A third alternative to help tracking is to use a third party service for feed hosting, companies like FeedBurner specialize in this and offer a level of statistical information regarding feed access.

DP: Videocasting seems to come up often when discussing new ways to reach potential customers. How can RSS be used with Videocasting?

SH: A videocast and podcast are both delivered using RSS feeds. A videocast is an RSS feed that contains a video file in the enclosure field. Videocasts can contain all different types of content, white papers explaining how specific companies are using an application to improve operations, or step by step tutorials of how to use a specific application.

DP: What are other ways that RSS can be used to make an affiliate’s site more effective?

SH: RSS is great for organic search listings. As with web design search engine optimization techniques should be used when creating an RSS feed. Include important keywords or keyword phrases prominently in the feed title and use supporting language in the description. This will help the feed’s content perform in search engine results.

DP: What resources are needed to implement RSS?

SH: In order to provide RSS feeds to website visitors you will need an RSS creation tool or a way to manually create RSS feeds, an RSS reader to test feeds, RSS2HTML to display the contents of an RSS feed as an HTML web page and possibly SQL2RSS to convert database items to an RSS feed.

DP: What other things do affiliates need to know about RSS?

SH: If you do not use RSS, your competitors will. RSS helps with search engine ranking, and being a leader with RSS will serve you well.

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If you need help building out your content or review site please feel free to contact me by email I’d be happy to make recommendations for oneNetworkDirect products!

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As I interface with both the affiliate and merchant/product, I am constantly looking for ways to define and reach an audience. I saw this CNET article recently, and realized that there is a newly emerging and rapidly growing audience that any affiliate can take advantage of: Vista Owners. oneNetworkDirect has the top software product names in the business, and the majority of these merchants have recently released products that are Vista-enabled.
Affiliates now have a new market of 40 million people (and growing) that are just waiting to install software onto their new Vista machines. Affiliates can be the ones to help bring this to them! I was lucky enough to work with the Microsoft Digital Locker project a few months back prior to coming to oneNetworkDirect. Digital River is a premiere content provider for the Digital Locker and Windowsmarketplace.com site. Consumers can shop on the Microsoft site to find software that works with their newly purchased Vista OS. I think that affiliates could take this concept a step further and provide more personalized information, reviews, and product usability information to create a repository for all things Vista compatible. This is still so new and growing at a fast pace, so there is much potential in this area.

If you are interested in obtaining a list of Vista-enabled products within oneNetworkDirect get in touch with your Affiliate Manager or email me: We’d be happy to provide you with the customized links to get oneNetworkDirect Vista-enabled products launched quickly.

Post your thoughts

Denise Purtzer
Affiliate Development Manager
oneNetworkDirect

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At oneNetworkDirect, merchants decide which affiliates get approved to sell their products. As a network analyst at oneNetworkDirect, I’ve seen a number of affiliates get rejected. After receiving a rejection notice they frequently send me an email asking, ‘Why was I rejected?’ The most frequent reason for being rejected is that the affiliate’s website doesn’t comply with oneNetworkDirect policies.

If you’re going to use oneNetworkDirect affiliate banners and links to sell products, your site can’t sell drugs, for example. (Seems pretty obvious, right?) The site cannot post adult content, nor can it advertise or promote wares–products for sale in violation of copyright law. oneNetworkDirect does not allow gambling websites, either. If your site is devoted to any of these pursuits, we don’t want our banners or sales links to appear on the site. It’s that simple.

If you’ve joined oneNetworkDirect and have logged into your affiliate control panel, you’ll want to start accessing programs. Some programs allow immediate entry, but most will ask you to submit a request to join. If you submit a request to join a particular program within oneNetworkDirect, your request gets sent to the vendor. So the vendor will take a look at your website to see that it complies with the overall program rules, and with the vendor’s specific goals for building its own affiliate sales team. Some vendors will reject your application if they see any ‘Under Construction’ statement on your website–as they view this as being sloppy.

Sites devoted to political activism are often perceived as being unattractive to sales campaigns. While some charitable or political activity on the site may be deemed acceptable to a given vendor, not infrequently it will be viewed as a turn-off, particularly if it is dark or harangue-like.

Fraud prevention is an ever-present aspect of ecommerce program management, of course. Anything within your application which ‘looks fishy’ may result in your being rejected by a vendor. If you’re email address is trustno1@imgonnaripuofftoday.com, don’t be surprised if your application gets mothballed—or if your login doesn’t work anymore.

So these are just a few things to think about when applying for admission to programs within oneNetworkDirect. oneNetworkDirect strives to be a friendly environment in which affiliates feel supported and welcome as they maximize their sales success—so please don’t let all the rules I’ve mentioned detract from this.

Most of these policies boil down to ‘common sense,’ but the program rules I’ve mentioned may differ in minor respects from some other affiliate marketing programs you’ve worked with in the past. If you’ve been rejected by some program and want to know why, feel free to email us affiliates@onenetworkdirect.com to discuss the matter. But more often than not, the answer will lie in making your website compliant with oneNetworkDirect and/or vendor policies.

Gavin Sullivan
Network Analyst
oneNetworkDirect

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oneNetwork has developed a getting started guide that affiliates can download at

http://onenetwork.digitalriver.com/info/oneNetwork_Fundamentals.pdf.

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Welcome to the oneNetwork blog, from Digital River.

We work with some of the largest software publishers in the world, including Symantec, Computer Associates, ACD and many more!

These same publishers offer some of the most competitive offers and programs, some of which offer up to 75% commissions! And since we manage their online stores as well, we’re able to negotiate fantastic offers on your behalf.

Other features include weekly payments with low payment thresholds, outstanding tools powered by DirectTrack, an industry leader in affiliate marketing technology, and captivating banners and other linked content ready for use on your site! oneNetwork is part of the Digital River family of companies which includes oneNetwork, Blue Hornet and Fireclick.

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