MINNEAPOLIS, June 19, 2006 — Direct Response Technologies, a leading provider of affiliate technology and e-marketing solutions and business unit of Digital River, Inc. (NASDAQ: DRIV), today introduced the DirectTrack Bid Management service. The new Web-based service, which is designed to help affiliates increase their paid search sales, offers integrated online tools that manage bids for paid search campaigns and track ROI. The service integrates Direct Response Technologies’ DirectTrack affiliate management platform with its KeywordMax paid search bid management tool. This is the first service offering in the affiliate market to combine an affiliate platform with a paid search tool.
“The marriage between DirectTrack and KeywordMax will empower affiliates to make better and smarter market offers on paid search engines,” said Jason Wolfe, Direct Response’s president. “We are excited to see the results from integrating what we believe are some of the most powerful marketing mechanisms used on the Internet – affiliate marketing and paid search.”
Welcome to the oneNetwork blog, from Digital River.
We work with some of the largest software publishers in the world, including Symantec, Computer Associates, ACD and many more!
These same publishers offer some of the most competitive offers and programs, some of which offer up to 75% commissions! And since we manage their online stores as well, we’re able to negotiate fantastic offers on your behalf.
Other features include weekly payments with low payment thresholds, outstanding tools powered by DirectTrack, an industry leader in affiliate marketing technology, and captivating banners and other linked content ready for use on your site! oneNetwork is part of the Digital River family of companies which includes oneNetwork, Blue Hornet and Fireclick.